Guy Kawasaki on Personal Branding

Kelsey Jones of Search Engine Journal interviews Guy Kawasaki of Canva. The key take-home message is that maintaining a personal brand is vital even if you are permanently employed. Specifically, it’s important to keep a visible record of who you have worked for and your personal successes.

I'm living proof. I did one thing right for Apple thirty years ago. I've been coasting ever since. Just need to do one thing really right. Guy Kawasaki

The quote above is, of course, tongue in cheek, but it bears a nugget of truth: showcase your achievements on LinkedIn and other social media because they all contribute to your personal brand.